Marketers' Websites Outdraw Those of Major Media Players

P&G and Unilever Attract 9 million Unique Visitors Monthly

By Jack Neff , December 04, 2006

CINCINNATI (AdAge.com) -- Believe it or not, those boring corporate websites are pulling in more eyeballs -- and more influencers -- than the flashy prime time TV shows, print magazines

and general interest sites on which marketers advertise. And part of what's driving the traffic is old-fashioned web display advertising and e-mail pushes.

Brand websites

Corporate and brand websites -- once derided as "brochureware" in a digital marketing world that quickly moved to sexier applications -- are getting a rehabilitation of sorts as their traffic numbers vie with those of many consumer sites in the web's long tail.

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