Although
Chinese multinational networking and telecommunications equipment and services
company Huawei has had considerable success in expanding its business
internationally, it has been unable to enter the United States' market till
now, having failed to ease the US government's concerns regarding internet
security.
Huawei's
founder and president, Ren Zhengfei, is a former People's Liberation Army
officer, but has repeatedly denied that his company has any ties to the Chinese
military.
To win the
trust of the US government and consumers in the country, Huawei now plans to
facilitate the establishment of international standards for internet security,
but this will be a long and difficult battle.
According
to the Chinese-language Global Entrepreneur magazine, Huawei has tried to bid
for US projects several times but has been unsuccessful in each instance mainly
on account of US regulator concerns that the country's internet security could
be jeopardized if Huawei was put in charge of key infrastructure projects.
In
response, Huawei has begun lobbying and building its public image in a bid to
show that its products and services will not be a threat to the US.
Huawei has
also procured more than US$6 billion worth of processors and other accessories
from Broadcom, Qualcomm and other local US suppliers.
Huawei CEO
Gou Ping was recently interviewed by Fortune magazine, where he sought to
assuage concerns and present Huawei's credentials.
Earlier
this week, Huawei issued Cyber Security Perspectives to tout the establishment
of international standards for internet security through a collaboration
between the industry and government supervisory agencies.
Although
the proposal is unlikely to turn the tide for Huawei in the short term, the
company is at least aware that its political and public image cannot be
transformed overnight.
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