BBC News, Jane
Wakefield, 21 November 2013
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| Mr Huntley wanted to know how LG determined which ads should be shown on his TV |
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LG has
admitted it continued collecting data on viewing habits even after users had
activated a privacy setting designed to prevent it.
The
television maker has apologised to its customers and told the BBC it would
issue an update to correct the problem.
UK-based IT
consultant Jason Huntley, who raised the issue in a blog, welcomed the
"positive step".
Viewing
information helps manufacturers deliver relevant advertising and programme
recommendations.
"I
hope that their future products will reflect this decision and keep customers
clearly informed as to their data collection practices before they take
place," he said.
LG launched
an investigation in the wake of his blog, which was reported widely in the
media.
'Not
personal data'
"We
have verified that even when this function is turned off by the viewers, it
continues to transmit viewing information, although the data is not retained by
the server," LG said in a statement.
"A
firmware update is being prepared for immediate rollout that will correct this
problem on all affected LG Smart TVs so when this feature is disabled, no data
will be transmitted," it added.
Since the
issue became public it has emerged that Sony's PlayStation also collects data
from every Blu-ray disc that is played.
Samsung,
the world's largest TV maker, is yet to respond to questions about its
operations.
LG stressed
that the information gathered was not personal but viewing information.
"This
information is collected as part of the Smart TV platform to deliver more
relevant advertisements and to offer recommendations to viewers based on what
other LG Smart TV owners are watching," the firm said.

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