Blogging for Business

Leaving a six-figure salary to start a full-time blog seems a bit risky and uncertain.

By Farnoosh Torabi

TheStreet.com Correspondent, 4/11/2007 9:12 AM EDT

But in just two years, 34-year-old Michelle Madhok, a former America Online executive, says her shopping blog, SheFinds.com, is headed to be an even more lucrative career choice. This year, it's forecast to rake in half a million dollars -- up from $70,000 in 2005.

"We scour the web for the best finds in fashion and beauty," says Madhok. "It's kind of like an online magazine, only you can interact with it. It's a great way to get something fresh up there every day."

The blog makes money by selling banner ads, but the bulk of revenue stems from the site's retail placements. Product reviews and articles always include where consumers can find mentioned items.

If readers actually go on to buy the items, SheFinds.com earns a commission, as much as 15%. "First the editorial is written, and the links are put in afterwards," Madhok stresses.

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