By MIGUEL HELFT, The New York Times
Published: May 19, 2007
In the struggle for advantage in the digital advertising boom, companies like Google, Yahoo, Microsoft and AOL are rapidly acquiring once-obscure firms, sometimes for eye-popping prices. The payoff, they hope, will be in the relationships and technology that can deliver the right ad to the right person at the right time across myriad online sites.
The struggle reached new heights yesterday when Microsoft agreed to buy the online advertising company aQuantive for about $6 billion. It is Microsoft’s largest acquisition ever and a sign of its struggle to build an Internet ad business on its own.
The purchase caps a month of intense deal making, ignited when Google agreed to buy DoubleClick, a competitor of aQuantive, for $3.1 billion, outbidding Microsoft. Since then, all of Google’s main competitors have snapped up online advertising specialists.
Read More ....
WPP Group to Acquire Online Ad Company (May 18, 2007)
Internet Marketing: Your Ad Goes Here (May 16, 2007)
Google Buys an Online Ad Firm for $3.1 Billion (April 14, 2007)
Microsoft's Press Release on Purchase of aQuantive (microsoft.com)
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