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Thursday, June 7, 2007

Internet advertising revenue up 26% from year ago

By John Letzing

Last Update: 6:55 PM ET Jun 6, 2007

SAN FRANCISCO (MarketWatch) -- Revenue from online advertising grew sharply in the first quarter of this year, according to data released Wednesday by the Interactive Advertising Bureau and PricewaterhouseCoopers. Internet advertising revenue rose to $4.9 billion in the quarter, a 26% increase over the first quarter of 2006.

The IAB and PricewaterhouseCoopers' survey covered advertising on Web sites, email, and other online services, the IAB said in a statement posted online. The growth in online advertising has spurred a consolidation in the industry, with online services companies Google Inc.

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