Sohu signs exclusive China portal partnership with Unilever

TMCnet.com, BEIJING, Dec 20, 2010 (Xinhua via COMTEX) -- Chinese internet portal Sohu.com Inc.

(SOHU.NASDAQ) said that it has partnered with Unilever to be the latter's only portal cooperator in China, reported news.ctocio.com.cn on early Monday.

According to the report, Sohu will provide the world leading consumer goods producer with multiple media platforms including videos and micro-blogging. 

On the other side, Unilever will take advantage of Sohu's media channels to speed up the online marketing of fast moving consumer goods (FMCG) in 2011.

The report citing Alan Jope, Chairman of Unilever China, said that the company is likely to double its investment in internet next year, despite the 2010 budget already up 400 percent over 2009. (Edited by Duan Jing, duanjing@xinhua.org)