English.news.cn 2011-05-10
SAN FRANCISCO, May 9 (Xinhua) -- Apple Inc. has overtaken Google as the most valuable brand in the world with a brand value increase of 84 percent from last year, global media communications services company WPP plc said in a report on Monday.
The Apple brand has increased in value by 859 percent since 2006 and now stands at 153.3 billion U.S. dollars, said WPP in its sixth annual study of BrandZ Top 100 Most Valuable Global Brands.
"By nurturing its brand and constantly innovating, Apple is able to command a high price premium and weather economic turbulence, providing a global business success story that other brands can learn from," said Eileen Campbell, CEO of brand research company Millward Brown, a WPP subsidiary.
According to the report, technology and telecom brands dominate the ranking, making up one-third of the top 100 brands. Apple is followed by Google, with a brand value of 111.5 billion dollars, a decrease of 2 percent from last year. IBM is in third place with a brand value of 100.9 billion dollars.
Facebook ranks No. 35 with the highest increase of 246 percent in brand value on a year-over-year basis, and the brand is now worth 19.1 billion. Online retailer Amazon also edged past Walmart to become the No. 1 retail brand and 14th overall, with a 37- percent rise in brand value to 37.6 billion.
The top ten BrandZ most valuable global brands are Apple, Google, IBM, McDonald's, Microsoft, Coca-cola, AT&T, Marlboro, China Mobile, and GE.
Editor: Mu Xuequan
Related Article:
 |
| Apple's iPhone 4. The company has come under attack for its green credentials. Photograph: Eric Thayer/Reuters |
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.