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| screenshot from http://futubra.com/ |
It might
sound like the name of a hi-tech underwear maker, but Futubra is the name of a
social network its owners are dubbing “the Russian Twitter.”
Designed by
Mail.ru – the multibillion Russian company that operates the country’s most
popular email service and several successful social networks – the service
hopes to follow the success of non-English-language Twitter clones around the
world. In China, there are over two hundred million users of Chinese-language
microblogging sites.
Although
Twitter has been translated into Russian, it only has 2 million users, despite
being a favorite form of communication for outgoing President Dmitry Medvedev.
Futubra
says that easier functions for posting photos and videos, not just messages,
will give it an advantage over its formidable rival. All content is public, and
users can subscribe to any account without needing confirmation.
While
registering for Futubra is easy and the site has a clean, bright interface, as
expected, there is almost no content so far. As with any social network, the
success of Futubra will depend on whether Russians take to the new service in
sufficient numbers to create a vibrant community – but with the might of
Mail.ru behind it, few in Russia are betting against the new service.
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