Most of world interconnected through email, social media

Reuters, by Patricia Reaney,NEW YORK, Tue Mar 27, 2012

Facebook Chief Operating Officer Sheryl Sandberg delivers a keynote

 address at Facebook's ''fMC'' global event for marketers in New York City,

February 29, 2012. (Credit: Reuters/Mike Segar)

(Reuters) - Most of the world is interconnected thanks to email and social networking sites such as Facebook and Twitter, according to a new poll released on Tuesday.

Eighty five percent of people around the globe who are connected online send and receive emails and 62 percent communicate through social networking sites, particularly in Indonesia, Argentina and Russia, which have the highest percentage of users.

More than eight in 10 Indonesians and about 75 percent of people in Argentina, Russia and South Africa visit social media sites, the new Ipsos/Reuters poll showed.

Although Facebook and other popular social networking sites, blogs and forums, were founded in the United States the percentage of users was lower at six in 10, and in Japan it fell to 35 percent, the lowest of the 24 countries in the global survey.

"Even though the number in the United States was 61 percent, the majority of Americans are using social media sites," said Keren Gottfried, research manager at Ipsos Global Public Affairs.

The fact that more than six in 10 people worldwide use social networks and forums, she added, suggests a transformation in how people communicate with each other.

"It is true interconnection and engagement with each other. It is not just about a message back and forth but building messages across communities and only the meaningful messages stick," she explained.

"It looks like a majority of the world is communicating this way," she said, adding the numbers were more than half in almost every country polled.

Ipsos questioned a total of 19,216 adults around the world in the online survey.

Email usage was highest in Hungary, where 94 percent of people communicated online. The numbers were similar in Sweden, Belgium, Indonesia, Argentina and Poland.

Saudi Arabia, where 46 percent of people said they communicate via email, had the lowest usage, followed by India at 68 percent and Japan at 75 percent. In all the other countries eight or nine out of 10 people were email users.

Although Americans and Japanese are thought to be very tech savvy, voice-over IP (VOIP), audio conversations conducted via an Internet connection, were not very popular in both countries with less than 10 percent of people using the relatively new technology, compared to 36 percent in Russia, 32 percent in Turkey and 25 percent in India.

Ipsos questioned people in Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Britain, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States.

(Reporting by Patricia Reaney; editing by Paul Casciato)