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Tuesday, September 4, 2012

Concertgebouw Orchestra launches unique app

RNW, 30 August 2012, Eric Beauchemin

 (Photo: ANP)
             
The Royal Concertgebouw Orchestra in Amsterdam is launching an app, featuring historical recordings dating back to 1926. The app will also enable users to watch concerts with a 360 degree view, so they can experience them as if they were sitting in the middle of the orchestra.

The app is part of "RCO Universe", a new digital platform which the Concertgebouw is launching to mark its 125th anniversary next year. Besides concerts, the app will provide background information about the directors and musicians as well as footage from backstage. According to the Concertgebouw, it's the first orchestra in the world to set up a digital platform.

Worldwide

RCO Universe is designed to interest a worldwide audience. According to the orchestra's general director, Jan Raes, "young people in particular are not very familiar with classical music".

The Concertgebouw estimates the project will cost 1.25 million euros over the next four years. The orchestra is asking individuals to make donations of 1250 euros to fund the digital platform.

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