BBC News, 29
October 2012
Related
Stories
![]() |
| Scott Forstall joined Apple in 1997 |
Apple has
announced a major shake-up of its management, with two senior executives to
leave the company.
The
announcement follows embarrassing problems with its new mapping software and
disappointing quarterly results.
Scott
Forstall, head of its iOS software, will leave next year. He will serve as an
adviser to chief executive Tim Cook in the interim.
Head of
retail John Browett, the former Dixons boss, is also leaving after just six
months in the job.
Apple said
the moves were a way to increase collaboration across its hardware, software
and services businesses.
Mapping problems
The company
faced a barrage of criticism after its new mapping software, introduced last
month, showed inaccuracies and misplaced towns and cities.
The debacle
led to Mr Cook issuing an apology to customers, while some critics called for
Mr Forstall's head as he was the executive behind the panned app.
Mr Forstall
joined Apple in 1997 when the technology giant purchased Steve Jobs' start-up
Next, and he is credited as one of the original architects of Mac OS X.
Mr Browett
left British electronics chain Dixons to take up his post with Apple in April
this year. The search for his successor is already underway, with stores
reporting directly to chief executive Tim Cook in the meantime.
No specific
reasons were given for either man's departure.
Apple's
fourth quarter profits of $8.2bn (£5bn) reported last week, also missed Wall
Street forecasts, while the 14 million iPads it sold in the quarter fell short
of analysts' expectations.
'Relentless
focus'
The
management changes come a little over a year into Mr Cook's reign as chief
executive.
"We
are in one of the most prolific periods of innovation and new products in
Apple's history," Mr Cook said.
"The
amazing products that we've introduced in September and October... could only
have been created at Apple and are the direct result of our relentless focus on
tightly integrating world-class hardware, software and services."

No comments:
Post a Comment
Note: Only a member of this blog may post a comment.