Fewer Dutch people have a traditional television subscription

DutchNews,April 5, 2017

Some 60,000 television service subscribers cancelled their connections in 2016, taking the total number down to 7.4 million, according to research group Telecompaper. 

2016 was a second year in a row that the number of tv subscriptions fell. 

Telecompaper expects the decline to continue in line with the anti-traditional tv trend, as more people watch programmes on their tablets and phones. The research company expects a 1.1% decline in subscribers every year between now and 2021. 

The Dutch television provider market is dominated by Ziggo and KPN, which control 87% of the market. Ziggo has a market share of 61% (down 2.1% on the year) while KPN is on 26.1%, a rise of 1.4%.