Time, Thursday, Dec. 20, 2007 By S. James Snyder/New York
It's the week before finals, and Jamie Wilkinson's students are getting nervous. No matter how many videos they post, how many blogs they subscribe to, how many friends they sign up, it just isn't working. They aren't reaching enough people; they still aren't famous enough.
And no, they aren't goofing off.
On the contrary, becoming famous is the main point of Wilkinson's class, organized through Parsons The New School for Design in New York City. All semester long his students have monitored their own progress, fully aware that a piece of Internet-scouring software, not their teacher, will be issuing the final grades. And as the 15 students regularly check the class's blog for the latest rankings, Wilkinson has structured his curriculum to give them tips on how to get — and stay — famous in this increasingly saturated virtual world.
"Actually, we don't call it being online famous; we call it 'famo,'" says Wilkinson, who conceived the "Internet Famous" course along with friends and semi-famo digital artists James Powderly and Evan Roth. The trio came up with the idea after realizing that their online strategies for distributing and promoting their own art would one day become essential tools for emerging 21st century artists trying to break through the static.
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