|
Staff show the black and white iPhone 5 models at a store in Wuxi, Jiangsu province. (File photo/Xinhua) |
Apple on
Friday officially released the iPhone 5, the latest version of its iconic
smartphone, in its second-largest market of China. The highly anticipated
debut, three months later than the product's initial launch in nine countries
and regions, is widely expected to boost Apple's sales in the fourth quarter as
well as its share price.
Customers
can order the new iPhone through Apple's online store and its retail outlets,
and also buy it from resellers and stores of operator partners China Unicom and
China Telecom.
Yet unlike
the release of the previous iPhone 4S, no long lines of customers were seen
outside Apple's seven official retail stores in Beijing, Shanghai and Shenzhen.
The cheerless scenes were partly a result of the reservation system that people
buying the iPhone 5 off contract must use, a move Apple applied to avoid the chaos
seen with earlier iPhone launches.
When the
iPhone 4S hit China on Jan. 13 this year, big crowds of customers and scalpers
queued for hours or even overnight for the official release at Apple's official
outlets in Shanghai and Beijing. A store in Sanlitun in downtown Beijing did
not even open that day after scuffles broke out among the crowd. Hours after
its release, Apple halted iPhone 4S sales at its retail stores due to
"supply problems and chaotic crowds."
More
customers, however, swarmed to China Unicom and China Telecom stores this time
to buy subsidized iPhone 5 models with contract plans for fast 3G networks.
Although
the iPhone 5 could still become a popular product, Chinese consumers' fever for
the latest model has cooled as it offers few exciting upgrades from the earlier
model. "The iPhone 5 boosts no big innovations and is not very different
from the iPhone 4S," said a woman surnamed Lou at an Apple store in
Beijing's Xidan shopping street. "I might wait for the next model,"
the iPhone 4S user added.
"The
iPhone 5 is undeniably a good product. However, among the high-end smartphone
category, it has a smaller screen and few bright spots, but has a high
price," said Wang Yanhui, secretary general of the China Mobile Phone
Alliance.
Smartphones
with bigger screens or lower prices from Apple's chief rival Samsung and local
phone makers in China are eating away at Apple's market share.
Apple
slipped out of the top five spots in China's smartphone market for the third
quarter of 2012, according to research firm Canalys. Samsung maintained the top
spot, with a 14% share in shipments while Apple ranked sixth with an 8% share.
Meanwhile,
unlike other brands, Apple has been locked in talks with China Mobile, the
country's largest mobile operator with 703 million subscribers and 80 million
3G users, for years and is yet to reach an agreement to offer iPhones
compatible with China Mobile's homegrown 3G network.
The
widespread disappointment over the minor product upgrade and fierce market
competition has dragged Apple's share price down 25% from its record high of
US$705.07 in September.
Apple's
stock price will not get an effective boost unless it shows signs of unveiling
products with major innovations, said Wang.
No comments:
Post a Comment