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| The Iconia B1. (Photo/Acer) |
Acer has
launched its Iconia B1, the lowest-price tablet in the market in present, at
the US Consumer Electronics Show. The Taiwanese PC maker hopes the tablet will
attract first-time tablet users and children and help extend its market share
in the increasing competitive tablet market.
The tablet
is priced at between US$129-$149 but will be lowered to US$99 with packages in
certain markets. The device runs on MediaTek chips and has a 1014x600 display
and 512B RAM, according to tech website Engadget.
The price
of the tablet is set well below other budget tablets such as Amazon's Kindle
Fire and Nexus 7, both priced at US$199. Acer has set the tablet's price US$50
lower to challenge the bottom line of the market and if the price has an impact
on its rivals, they may lower their prices or produce similar models in the
future, according to Commercial Times, our Chinese-language sister paper.
Acer
president Jim Wong said the tablet will hit the Asian and South American
markets first in January or February. Although market analysts feel many may be
put off by the tablet's low specifications, Wong believes its performance is as
good as its closest rivals and users will not see a significant difference.
Wong also
voiced his support for Microsoft's latest operating system Windows 8, though he
said the US software giant's marketing strategies do not help users understand
the touchscreen experience. The Taiwanese company will set up user experience
centers through its distributors around the world to promote the touch
functions of the platform.
Acer also
announced it will embed its new data storage service Acercloud in all Acer PCs,
tablets and Android-based smartphones from the second quarter this year. The
service allows users to share and manage their digital files across iOS, Window
and Android platforms for free.
References:
Jim Wong 翁建仁
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