Google gadget ads attempt to make advertising useful to viewers
Wolfgang Hansson (Blog) - Dailytech.com, September 19, 2007 6:53 PM
One thing most internet users can agree on is that we don’t need more ads on our favorite websites and homepages. What might be interesting, however, is an ad that actually serves a function and might be useful to someone other than the company paying for the ad space.
Google it trying out a new ad format, gadget ads, that has that exact goal in mind. The new ads are interactive and allow for JavaScript and Flash to be integrated. The interesting part is that the ad delivers this additional information without taking the viewer away from the page that they are currently reading.
The ads can also be shared with other internet users and can be added to a blog or an iGoogle home page. Several examples are posted of the new ad format and some of them are quite interesting. One ad is for the Nissan Altima and allows users to put their zip code in and get traffic information for their specific area.
Google says that an ad for Six Flags delivered 94.5 million impressions to 17.1 million unique users and that the ad was interacted with about 200,000 times. The Six Flags ad has a simple video game embedded within.
Currently the new ad format has been in limited testing with a few companies. Google says that they are now ready to roll the ads out to a much larger audience of participating advertisers. The new ad format will be served via Google’s Adsense network and will be priced by the number of clicks or the number of impressions.
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