Gameshout.com, Posted Jan 21, 2008, 1:31 PM ET
HBO to launch movie and television show download service this Tuesday.
HBO, a subsidiary of Time Warner will be launching a new movie and T.V. show download services for its subscribers starting on Tuesday January 22nd. The service called HBO on Broadband will feature a huge cable-based on0demand service focusing on the mobile PC user.
The offering will start out in Green Bay and Milwaukee Wisconsin as a free add-on to their HBO and HBO on-demand services. There is currently no time-line for rolling the service out to the rest of the U.S.
The goal of HBO is to target more of its subscribers who watch more content online allowing for more viewing flexibility. HBO found that the flexibility of their on-demand service reduced their cancellation rate among younger subscribers, and believe that this new service should further protect their subscriber list for those who are more travelers and prefer to watch more on their laptops.
Initially, HBO on Broadband intends on having about 600 titles available each month with about 400 of those available at any time as well as i live stream of the main HBO channel.
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