Jobs also touts movie rental downloads, new AppleTV and wireless backup hardware
January 15, 2008 (Computerworld) -- Apple Inc.'s CEO Steve Jobs took center stage at the Macworld Conference and Expo today to introduce what he called "the world's thinnest notebook," dubbed the MacBook Air.
The new laptop, which is priced starting at $1,799 and will ship in two weeks, was the final, and flashiest, of the new products and upgrades that Jobs touted in a 90-minute keynote at Macworld, which opened yesterday in San Francisco. He also talked up a new wireless backup device called the Time Capsule, spelled out changes to the iPhone that will be delivered later today via a firmware update, and announced the relaunching of Apple TV, which now features a lower price and movie downloads via iTunes.
"There were no surprises today," said Ezra Gottheil, an analyst with Technology Business Research Inc. "But it was execution, execution, execution. Apple's listening to its customers and then executing."
None of the announcements could have come as a shock to Apple fans who had followed the rumor and gossip mill during the past few weeks, and as several analysts noted last Friday, the MacBook Air was the biggest of the bunch.
The new laptop, small enough for Jobs to pull from a manila envelope, takes the tape at just 0.16-in. at its thinnest on the keyboard-side edge, and no more than 0.76-in. at the hinge. It weighs about three pounds.
The MacBook Air is only 0.75 inches thick at the hinge.
Even Jobs recognized the big-ticket price of the flash drive.
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