The Internet - The first Worldwide Tool of Unification ("The End of History")

" ... Now I give you something that few think about: What do you think the Internet is all about, historically? Citizens of all the countries on Earth can talk to one another without electronic borders. The young people of those nations can all see each other, talk to each other, and express opinions. No matter what the country does to suppress it, they're doing it anyway. They are putting together a network of consciousness, of oneness, a multicultural consciousness. It's here to stay. It's part of the new energy. The young people know it and are leading the way.... "

" ... I gave you a prophecy more than 10 years ago. I told you there would come a day when everyone could talk to everyone and, therefore, there could be no conspiracy. For conspiracy depends on separation and secrecy - something hiding in the dark that only a few know about. Seen the news lately? What is happening? Could it be that there is a new paradigm happening that seems to go against history?... " Read More …. "The End of History"- Nov 20, 2010 (Kryon channelled by Lee Carroll)

"Recalibration of Free Choice"– Mar 3, 2012 (Kryon Channelling by Lee Carroll) - (Subjects: (Old) Souls, Midpoint on 21-12-2012, Shift of Human Consciousness, Black & White vs. Color, 1 - Spirituality (Religions) shifting, Loose a Pope “soon”, 2 - Humans will change react to drama, 3 - Civilizations/Population on Earth, 4 - Alternate energy sources (Geothermal, Tidal (Paddle wheels), Wind), 5 – Financials Institutes/concepts will change (Integrity – Ethical) , 6 - News/Media/TV to change, 7 – Big Pharmaceutical company will collapse “soon”, (Keep people sick), (Integrity – Ethical) 8 – Wars will be over on Earth, Global Unity, … etc.) - (Text version)

“…5 - Integrity That May Surprise…

Have you seen innovation and invention in the past decade that required thinking out of the box of an old reality? Indeed, you have. I can't tell you what's coming, because you haven't thought of it yet! But the potentials of it are looming large. Let me give you an example, Let us say that 20 years ago, you predicted that there would be something called the Internet on a device you don't really have yet using technology that you can't imagine. You will have full libraries, buildings filled with books, in your hand - a worldwide encyclopedia of everything knowable, with the ability to look it up instantly! Not only that, but that look-up service isn't going to cost a penny! You can call friends and see them on a video screen, and it won't cost a penny! No matter how long you use this service and to what depth you use it, the service itself will be free.

Now, anyone listening to you back then would perhaps have said, "Even if we can believe the technological part, which we think is impossible, everything costs something. There has to be a charge for it! Otherwise, how would they stay in business?" The answer is this: With new invention comes new paradigms of business. You don't know what you don't know, so don't decide in advance what you think is coming based on an old energy world. ..."
(Subjects: Who/What is Kryon ?, Egypt Uprising, Iran/Persia Uprising, Peace in Middle East without Israel actively involved, Muhammad, "Conceptual" Youth Revolution, "Conceptual" Managed Business, Internet, Social Media, News Media, Google, Bankers, Global Unity,..... etc.)

German anti-hate speech group counters Facebook trolls

German anti-hate speech group counters Facebook trolls
Logo No Hate Speech Movement

Bundestag passes law to fine social media companies for not deleting hate speech

Honouring computing’s 1843 visionary, Lady Ada Lovelace. (Design of doodle by Kevin Laughlin)

Thursday, March 27, 2008

Internet gets bigger slice of Unilever pie

Paul McIntyre, 27, 2008

UNILEVER Australia will shift more than $10 million a year out of mainstream media advertising by the end of next year in a bid to match the company's North American target for 20 per cent of its advertising budget to be allocated to digital media platforms.

The packaged goods giant's swing to online advertising is a response to rapid growth in the amount of time people are spending online: the latest Google estimates for Australia show the internet takes up 25 per cent of individual media consumption time, although the sector attracts just 9 per cent of advertising. A report last week by Nielsen Online showed Australians for the first time were spending more time each week on the internet (13.7 hours) than watching TV (13.3 hours).

Unilever would not say what percentage of its media budget was spent on the internet, but said spending had quadrupled in the past 12 months and was expected to double again next year.

The move by Unilever Australia follows the announcement by GM in the US two weeks ago that it would allocate half of its media budgets to digital channels within three years.

Unilever's digital strategist for Australia and New Zealand, Nicole Still, said the rapid increase in the amount of time consumers spent online was forcing the company to move its media budgets around more aggressively. The GM move, she said, was overdue.

"For the US market, it's long overdue. It's likely competitors like Toyota have already surpassed that [GM figure]. It's moving at such an accelerated rate."

The reworking of Unilever's media allocations here follows a series of successful digital marketing projects for the company. In the latest, for Streets Cornetto, social media sites were used to reach a million people and generate more than a million video views before the company deployed any online or mainstream media advertising.

"Seven of the top 15 websites in Australia are controlled by consumers, not by traditional portals like Fairfax or ninemsn," Ms Still said. "We knew if we could tap into this space of consumer-controlled content where they could be entertained and take it on themselves, we could build great reach before we could buy advertising in that space."

Although banks, insurance companies, airlines and hotels are big buyers of online media because of their transactional emphasis, packaged goods companies have been hesitant to divert traditional media funds used for brand building to the internet.

Ms Still said online search advertising could play an important role for packaged goods brand marketing by using it as a branding option rather than a consumer response generator.

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