Google – AFP, Glenn Chapman (AFP), 18 November 2012
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The Android
operating system powered nearly three out of four smartphones
shipped worldwide
in the last quarter (AFP/File, Jung Yeon-Je)
|
SAN
FRANCISCO — Smartphones and tablets powered by Google's Android software are
devouring the mobile gadget market, eating into Apple's turf by feeding
appetites for innovation and low prices, analysts say.
The Android
operating system powered nearly three out of four smartphones shipped worldwide
in the recently ended quarter as the mobile platform dominated the market,
according to industry trackers at IDC.
"Android
has been one of the primary growth engines of the smartphone market since it
was launched in 2008," said IDC's mobile phones research manager Ramon
Llamas.
"In
every year since then, Android has effectively outpaced the market and taken
market share from the competition."
|
Apple
tightly controls its products from
the software to the hardware and even
the online shop for music, books or
games (AFP/File, Andreas Solaro)
|
In tablets,
Apple's market share has fallen to just over 50 percent from 65 percent in the
second quarter as Android devices gain ground, according to IDC figures.
"Having
a lot of people building a lot of things covering a lot of price points with
multiple brands in multiple places makes a big difference," said NPD Group
analyst Stephen Baker.
"Variety
is strength when it comes to moving units."
Android
smartphones shipments surged to 136 million, topping those in the same
three-month period last year by slightly more than 90 percent, IDC reported.
Samsung's
Galaxy S3 overtook Apple's iPhone 4S in the third quarter to give the South
Korean firm the world's best-selling smartphone model for the first time ever,
according to research firm Strategy Analytics.
"The
pace of innovation in Android is faster than Apple," said Gartner vice
president of mobile computing Ken Dulaney. "They are just trying harder;
Apple is way behind in that area."
Android is
benefiting from being an "open-source" platform that gadget makers
use free of charge and improve as they deem fit, providing Google with insights
along the way.
Apple
tightly controls its products from the software to the hardware and even the
online shop for music, books, games or other content.
"What
you get with Android is this incredible feedback loop with developers,
equipment makers, customers, and designers," Dulaney said.
"At
Apple, as long as they have a great vision internally it is fine but they don't
have the feedback Android does."
Having
thousands of different Android devices vying for consumers' cash is a strength
when it comes to market share but puts hardware makers into a fiercely competitive
arena, Baker noted.
"Other
than Samsung, I don't know if other Android guys are making money," the
analyst said.
Google
gives Android away free, but the platform is crafted to make it easy for people
to use the California Internet titan's money-making services such as search and
maps, and get content at its online Google Play shop.
|
Android
rivals include Amazon's popular
Kindle Fire (AFP/File, Joe Klamar)
|
Forrester
analyst Charles Golvin said that forces powering Android momentum include
changing demographics of smartphone buyers.
Early
adopters of smartphones focused more on new technology than on price, but the
devices have gone mainstream with cost increasingly important to shoppers,
according to Golvin.
"People
are more inclined toward the Android platform because there is more choice and
most of that choice is low price," Golvin said.
The open
nature of Android and the myriad models offered by gadget makers serve as a
"double-edged sword," warned the analyst.
Apple
pushes annual updates of iOS mobile operating system out to its devices, while
new versions of Android hit more often but must get through hardware makers and
telecom services to get onto people's handsets.
"You
have this lengthy chain of intermediaries who are delaying the delivery of that
new software and its innovations to existing devices in the market," Golvin
said.
He backed
his point by noting that many Android devices in use still run on
generations-old versions of the operating system.
Android
gadget variety can also make it tough to design accessories or even
"apps" that can be used across the array of devices.
For its
part, Google has done an excellent job of improving the "ecosystem"
of music, films, apps, books and more available for Android-powered devices,
according to analysts.
In the
red-hot tablet market effectively created by the iPad, strong growth is being
seen by Android rivals including Amazon's popular Kindle Fire and Nook devices
from Barnes & Noble, which run custom versions of the software.
Analysts
believe that the Google-backed operating system is likely to spread to
typically "dumb" gizmos like appliances.
"These
platforms are becoming the molecule elements for building all kinds of hybrid
devices," Dulaney said.
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