Mobile
users in six African nations are being targeted by Internet giant Google, which
has launched an inexpensive smartphone with them in mind. The Android One
program is designed for easy connectivity.
Deutsche Welle, 19 Aug 2015
Life
without a smartphone is unthinkable for many people today. The electronic
devices do everything from helping us to plan our day and keeping us connected
with friends and family, to allowing us to buy things online. They can even
lock our doors for us when we're being too lazy.
According
to a study cited by search giant Google, 23 percent of mobile phones in Africa
will be connected to the Internet by the end of this year. Now the company is
trying to expand its services in six African countries, including Egypt, Ghana,
Morocco, Ivory Coast, Nigeria and Kenya with a combined population of 379
million.
We’re excited to announce the debut of Android One in Africa! http://t.co/EeSh7W8p0N
#AndroidOneNG pic.twitter.com/TvNBWyRS2u
— googleafrica (@googleafrica) 18 augustus 2015
The phone, which will operate on Google's Android One program is called the "Hot 2." It has been manufactured by the company Infinix and is being marketed in Africa through local sellers and websites such as Jumia.
Affordable
technology
"I was
given one of them. It looks cute," says Gladys Nwachukwu, business
development manager at Mobility Arena, a Nigerian blog that ranks and evaluates
mobile phones and technical devices.
Team @MobilityArena at the AndroidOne launch today. #AndroidOne #AndroidOneNG. #MadeOfMo pic.twitter.com/jinksvFJPf
— Mobility Arena (@MobilityArena) 18 augustus 2015
The phone costs between 17,500 and 19,500 Naira (between 79 and 88 euros, $87 and $97), Nwachukwu tells DW, a fair price for a device that comes with such great specifications.
The phone's
features, including a quad-core processor, dual SIM slots and an FM radio
tuner, are tailor-made for places with low-speed Internet and power shortages.
The device updates software immediately and has an extended battery life. The
phone's YouTube app is designed to allow users to download videos to watch
offline later - a handy feature when web access is unreliable -, Google's Vice President Caesar Sengupta said in a statement.
From Asia
to Africa
These
features are the reason why the phone has been so successful in Asian markets.
Before the Android One, users had to make do with an unsatisfactory experience
if they bought a smartphone, Mithun Mohandas, senior reviewer at Digit, an
Indian technology website, told DW. Google's program, Android One, ensures that
smartphone users buying any device have a satisfactory experience with the
software.
'Value for
money'
The fact
that the phones are relatively inexpensive makes them even more attractive.
Most smartphones from different companies have a "fluid-like user
interface which enhances user experience to a certain extent," Mohandas
said. An Android One phone is essentially a stripped-down version of such
"fancy" phones and uses fewer resources, increasing the efficiency of
phone apps, he adds.
However, it
remains to be seen whether Google's latest presentation will be as successful
in Africa as it has been in India, Indonesia and other Asian countries.
People have
been responding well and saying that the phone "is good value for
money," Gladys Nwachukwu of Mobility Arena said. "We are excited to
have a low-budget phone," she added.
No comments:
Post a Comment