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The biggest media groups in the Netherlands, including public broadcasting system NPO, commercial broadcasters RTL and Talpa and the Persgroep newspaper group, are joining forces to set up their own audio and viewing platform, the AD said on Friday.
The aim, sources told the paper, is to take on the might of Netflix and YouTube, which are eating into the Dutch companies’ traditional audiences. The talks have been ongoing in secrecy for a year and the groups expect to brief media minister Arie Slob next week.
Dutch media companies have been grappling with declining circulation, audiences and advertising revenue and Slob had earlier suggested they form some sort of alliance.
The details of the scheme still have to be worked out and as yet it is unclear if the platform will be free and advertising funded, or if viewers will be asked to take out a subscription, the AD said.
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Netflix CEO
Reed Hastings gives a keynote address, January 6, 2016 at the
Consumer
Electronics Show in Las Vegas, Nevada (AFP Photo/Robyn Beck)
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"... Then there was Steve Jobs. He was a wild card. What he did had little to do with technology, for that would have happened anyway soon enough. Instead, it had to do with the paradigm of the business of music on Earth. He freed it, and the paradigm of how music is obtained and heard will never be the same. However, Steve Jobs did basically one thing for all of you, and then he died. Do you see any kind of connecting of the dots to some of the inventors who come and give you the one thing, then leave? If he had lived, would there be more? Yes, but you’re not ready for it. Consciousness has to support what happens. ..."
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