San
Francisco (AFP) - Instagram on Thursday added a way for users to easily report
deceptive posts at the photo and video-oriented social network owned by
Facebook.
A new tool
being rolled out out lets Instagram users tap a "report" option on-screen
when they see a post they deem dubious, then tap a "false
information" tag to prompt review by third-party fact-checkers, according
to Facebook spokeswoman Stephanie Otway.
The option
was expected to be available to all Instagram users by the end of this month.
Such
prompts will be one of several "signals" used to determine whether
content should be scrutinized by fact-checkers, who will determine their
veracity.
"Starting
today, people can let us know if they see posts on Instagram they believe may
be false," Otway said.
"We're
investing heavily in limiting the spread of misinformation across our apps, and
we plan to share more updates in the coming months."
The world's
biggest social network has been cracking down on fraudulent influence campaigns
and bogus posts as pressure has mounted for online platforms to defend against
efforts to manipulate online conversations.
User-reported
Instagram posts found to be bogus but not in violation of the service's
policies will not be deleted, but won't appear when users use
"explore" or hashtag searches to discover content.
"Explore
and hashtags allow people on Instagram to find content they haven?t already
chosen to follow, and by filtering misinformation from these places, we can
significantly limit its reach," Otway said.
Feedback
from the new tool will be used to train artificial intelligence software to
scan for, and rate, fake posts without waiting for them to be reported,
according to Facebook.
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