Yahoo – AFP,
November 4, 2019
|
The move aims to highlight the Facebook "brand" which operates a range of apps and services including messaging, photo-sharing, virtual reality and is developing wallets for digital currency. |
Facebook on
Monday unveiled a new logo to represent the Silicon Valley company, distinct
from its core social network.
The move
aims to highlight the Facebook "brand" which operates a range of apps
and services including messaging, photo-sharing, virtual reality and is
developing wallets for digital currency.
The new
branding, basically the company name in crisp lettering, will be stamped on its
"family" of offerings including WhatsApp, Messenger, Instagram,
Oculus, Workplace, Portal and Calibra, according to chief marketing officer
Antonio Lucio.
"Today,
we're updating our company branding to be clearer about the products that come
from Facebook," Lucio said.
"We're
introducing a new company logo and further distinguishing the Facebook company
from the Facebook app, which will keep its own branding."
The new
corporate logo "is a way to better communicate our ownership structure to
the people and businesses who use our services to connect," Lucio added.
The move
comes with Facebook under intense scrutiny from regulators around the world
over how it polices content on its platforms, and with some politicians and
activists seeking a breakup of Silicon Valley giants.
Since its
start as a social networking application 15 years ago, Facebook has acquired
Oculus virtual reality gear company as well as Instagram image-based social
network. It has also launched Portal smart screens as well as a Workplace
social network tailored for workplace productivity.
Its
messaging applications WhatsApp and Messenger are each used by more than a
billion people.
Facebook
established a Calibra as a digital wallet for use with the proposed
cryptocurrency Libra, which has been facing criticism from regulators and
lawmakers in various countries.
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