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| Photo: Depositphotos.com |
Online shopping has exploded since the corona crisis but shops selling holidays
and luxury goods have seen a huge drop in revenue, new figures show.
Market
researcher GfK, which only looked at the non-food sector, found that Easter
week was particularly busy ,with with peak growth of 72%, representing tens of
millions of euros in extra earnings compared to the same week last year.
‘Before coronavirus many online shops saw growth of 16% to 18%, now it’s 60% to
70%,’ Wijnand Jongen, director of Thuiswinkel.org, told broadcaster NOS.
Most
of the purchases have to do with the fact that consumers are living and working
at home. ‘Everything to do with entertainment, DIY, the garden and exercising
is doing really well,’Jongen said. Working from home has increased the sale of
computer mice, printers, chairs, laptops and headphones. ‘Some online shops
can’t source the stuff quickly enough,’ Jongen said.
By contrast, online outlets
for holidays and tourism in general have seen their businesses collapse.
Expensive fashion items have had to make way for comfortable clothes, like
pajamas and jogging trousers, underwear and comfortable shoes, GfK found.
Among
the shops profiting most are highstreet staple Hema and cosmetics chain
Rituals, which saw their online sales triple. Hema has been grappling with a 30% fall in physical sales.
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