Competitive pressure drives rising use of blogs, wikis and RSS
By Heather Havenstein, Computerworld
IT leaders are using Web 2.0 technology, including blogs, wikis, podcasts, RSS, social networking and content tagging to keep their organisations competitive according to a new survey from analysts Forrester Research.
Forrester said that 106 of 119 CIOs from companies with more than 500 employees that it surveyed were using at least one of these Web 2.0 technologies.
CIOs said that adoption is being driven by gains in workers’ efficiency and fear of competitive pressures.
Oliver Young, a Forrester analyst and author of the report, said the online survey, done late last year, proves that Web 2.0 tools are not just a consumer fad.
"They are really making their way into the enterprise," he said. "For those people who were adopting the technology, it was really because it was helping them with some business process they were struggling with."
However, he added that he was surprised by the number of CIOs who responded that their use of the tools was driven in part by the risk of losing market share unless they keep up with competitors' use of the technology.
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