By Allison Abell Schwartz
Dec. 26 (Bloomberg) -- Amazon.com Inc., the world’s largest Internet retailer, rose as much as 4.9 percent in early Nasdaq trading after saying it had its best holiday-shopping season ever.
More than 6.3 million items were ordered worldwide on Dec. 15, its peak day, the Seattle-based company said today in a statement. The Internet retailer didn’t provide specific revenue or profit data, and a phone call to its media hotline wasn’t immediately returned.
Online spending at U.S. retailers dipped 1 percent in the holiday season through Dec. 19, research firm ComScore Inc. said last week, less than the 19 percent gain seen during the 2007 holiday season. Inclement weather during the second half of December may have caused more people to buy over the Internet instead of driving to the mall, SpendingPulse said yesterday.
Excluding fuel, total sales may have dropped 4 percent during the holidays, SpendingPulse said.
More than 5.6 million items were shipped on its peak day and 99 percent of goods arrived in time to meet holiday deadlines, Amazon.com said. Top-selling items included Samsung Electronics Co.’s televisions, Nintendo Co.’s Wii, Apple Inc.’s IPod touch, J.K. Rowling’s “The Tales of Beedle the Bard” and Stephenie Meyer’s “Twilight” books.
Amazon climbed $2.01, or 3.9 percent, to $53.45 at 9:36 a.m. in Nasdaq Stock Market composite trading. The shares fell 45 percent this year before today.
To contact the reporter on this story: Allison Abell Schwartz in New York at aabell@bloomberg.net.
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