Silicon Valley / San Jose Business Journal, Thursday, February 4, 2010, 6:49am PST
Facebook Inc. is now the fourth biggest source of traffic to online news sites, according to a report fromHitwise.
The Palo Alto social networking company was behind Google, Yahoo and msn as sources of of visits to news and media sites the week of Feb. 1, according to a blog post by Hitwise Senior Online Analyst Heather Hopkins.
News and media sites were the 11th most visited places on the Web that people went to from Facebook, she wrote, with 3.69 percent of the "downstream" traffic.
"To offer a comparison, 6 percent of downstream traffic from Facebook went to Shopping and Classifieds last week and 6 percent to Business and Finance and 15 percent went to Entertainment Web sites (YouTube in particular)," Hopkins wrote.
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