As 60
percent of young Americans get their news off Facebook, there is a growing
realization in the media world that news formats have to be
smartphone-compatible if the industry is to keep up with the latest trends.
Deutsche Welle, 4 June 2015
"You
are all talking about the trends of my generation, but none of you are my
age!" This complaint, made by one of the spectators at the World News
Media Congress (WNMC) currently running in the US capital, was met by
enthusiastic applause from the audience. At the annual summit of the world's
press mainly white and grey-haired media people fill the room. This is where
the chief executives of the major media companies worldwide are presenting
their latest strategies.
One of
their main aims is to try to reach and understand the so-called
"Millennials" - people currently aged between 19 and 34, who grew up
with the Internet. They are the present and the future of news and media
consumption.
According
to a new study by the Pew Research Center more than half of this group in the
US gets their political news mainly on Facebook. By contrast, the "baby
boomers" - those aged around 50 today - still get just as much of their
political news via the television.
"It is
very interesting that 24 percent of Millenials say that even half or more of
their content on Facebook relates to politics," says Amy Mitchell,
Director of Journalism Research at Pew.
In fact, it
is a mistake to think young people have no interest in news or politics, says
Robert Picard, a former Director of Research at the Reuters Institute.
"They just perceive the world in a very different way and often they find
very little about themselves and their own issues and concerns in the
news."
Picard says
it is also hard to figure out who exactly watches, listens or reads content,
for how long they do it, or under which circumstances. "We are living in a
time in which audiences are becoming individual content users with unique
consumption patterns and that’s why we are all concerned about big data, about
being able to understand those patterns."
Mobile
first
One issue,
however, is becoming very clear. News has to be produced differently for
different devices. For the moment, that means getting things right for the
smartphone, because news is increasingly being read "on the go."
"We
produce things first for mobile consumers," explains Tom Miller, Director
of Marketing at newspaper "USA Today."
"Then,
when we have more information, it becomes a desktop article and at the end of
the day it might be summed up in a print version. But we're thinking mobile
first when a story breaks."
Just a few
weeks ago, two of Germany's biggest online news sites "Bild.de" and
"Spiegel Online" announced their plans to publish complete stories
directly on the Facebook app. In the future, messages and multimedia stories
will appear on the users' newsfeed, without them having to click on a link that
redirects them to the publisher's website. In return, the companies involved
provide Facebook with advertising revenue and user data.
 |
| With the Newzulu app, UGC can be uploaded in real time |
With just a
three second delay
"That's
how breaking news will appear online in the future," says Andy Crosby,
Senior Vice President Live at Newzulu, a new application that allows User
Generated Content (UGC) to go online while it is still being recorded.
"If
you look at things like Charlie Hebdo, that was just before all this live
streaming technology came in," Crosby says. "So the next time
something like that happens we will see live streams coming in from around the
world or from that specific spot."
Newzulu's
app provides media companies and news agencies with software that allows them
to broadcast video footage from correspondents and reporters on their websites
"while things are still happening."
"At
some point companies might not need broadcast vans anymore," says Crosby.
The first
app to provide this technology was Periscope, launched earlier this year.
Sensing a trend, Twitter bought the company for $100 million (88.65 million
euros) in March.
Newzulu
works similarly to Periscope but content is sorted into a news, celebrity and a
sports channel. There’s also a three second delay between filming and
streaming, to allow time to censor out any profanity or nudity.
With over a
billion smartphones around the world and the ever-increasing speed of mobile
data networks, Crosby believes this sort of streaming is "the future of
reporting and news and essentially a great tool for every journalist."
Related Articles:
"The Recalibration of Awareness – Apr 20/21, 2012 (Kryon channeled by Lee Carroll) (Subjects: Old Energy, Recalibration Lectures, God / Creator, Religions/Spiritual systems (Catholic Church, Priests/Nun’s, Worship, John Paul Pope, Women in the Church otherwise church will go, Current Pope won’t do it), Middle East, Jews, Governments will change (Internet, Media, Democracies, Dictators, North Korea, Nations voted at once), Integrity (Businesses, Tobacco Companies, Bankers/ Financial Institutes, Pharmaceutical company to collapse), Illuminati (Started in Greece, with Shipping, Financial markets, Stock markets, Pharmaceutical money (fund to build Africa, to develop)), Shift of Human Consciousness, (Old) Souls, Women, Masters to/already come back, Global Unity.... etc.) - (Text version)
“… Government
Let us speak of government. We're not speaking of your government, but of any government - the way it works, how it survives, how it has survived, the way it campaigns, and how it elects leaders. It's going to change.
Years ago, I told you, "When everybody can talk to everybody, there can be no secrets." Up to this point on this planet, government has counted on one thing - that the people can't easily talk to each other on a global scale. They have to get their information through government or official channels. Even mass media isn't always free enough, for it reports that which the government reports. Even a free society tends to bias itself according to the bias of the times. However, when you can have Human Beings talking to each other all at once, all over the planet without government control, it all changes, for there is open revelation of truth.
Democracy itself will change and you're going to see it soon. The hold-outs, the few countries I have mentioned in the past, are doomed unless they recalibrate. They're doomed to be the same as they have been and won't be able to exist as they are now with everyone changing around them.
I mentioned North Korea in the past. Give it time. Right now, the young man is under the control of his father's advisors. But when they're gone, you will see something different, should he survive. Don't judge him yet, for he is being controlled.
In government, if you're entire voting base has the ability to talk to itself without restriction and comes up with opinions by itself without restriction, it behooves a politician to be aware and listen to them. This will change what politicians will do. It will change the way things work in government. Don't be surprised when some day a whole nation can vote all at once in a very unusual way. Gone will be the old systems where you used to count on horseback riders to report in from faraway places. Some of you know what I am talking about. Government will change. The systems around you, both dark and light, will change. You're going to start seeing something else, too, so let's change the subject and turn the page. ”
In government, if you're entire voting base has the ability to talk to itself without restriction and comes up with opinions by itself without restriction, it behooves a politician to be aware and listen to them. This will change what politicians will do. It will change the way things work in government. Don't be surprised when some day a whole nation can vote all at once in a very unusual way. Gone will be the old systems where you used to count on horseback riders to report in from faraway places. Some of you know what I am talking about. Government will change. The systems around you, both dark and light, will change. You're going to start seeing something else, too, so let's change the subject and turn the page. ”
"Recalibration of Free Choice"– Mar 3, 2012 (Kryon Channelling by Lee Caroll) - (Subjects: (Old) Souls, Midpoint on 21-12-2012, Shift of Human Consciousness, Black & White vs. Color, 1 - Spirituality (Religions) shifting, Loose a Pope “soon”, 2 - Humans will change react to drama, 3 - Civilizations/Population on Earth, 4 - Alternate energy sources (Geothermal, Tidal (Paddle wheels), Wind), 5 – Financials Institutes/concepts will change (Integrity – Ethical) , 6 - News/Media/TV to change, 7 – Big Pharmaceutical company will collapse “soon”, (Keep people sick), (Integrity – Ethical) 8 – Wars will be over on Earth, Global Unity, … etc.) - (Text version)
“…6 - The News
Number six. I'll be brief. Watch for your news to change. It has to. When the media realizes that Human Beings are changing their watching habits, they're going to start changing what they produce for you to watch. Eventually, there's going to be something called "The Good News Channel," and it will be very attractive indeed. For it will be real and offset the drama of what is today's attraction. This is what families at night, sitting around the table, will wish to watch. They'll have something where the whole picture of a situation is shown and not just the dramatic parts. You will hear about what's happening on the planet that no one is telling you now, and when that occurs [we have no clock, dear one], it's going to compete strongly with the drama. I keep telling you this. Human nature itself is starting to be in color instead of black and white. Watch for it. And that was number six ….”
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