The troubled computer maker sought input from users, but complying with the most popular online suggestions could worsen its woes
by Aaron Ricadela, Business.com
When computer maker Dell asked customers how to spice up its products and improve service, the flood of responses may have provided more feedback than the company bargained for.
Thousands of computer buyers have weighed in on a site Dell set up Feb. 16 to solicit opinions on everything from product design to marketing to technical support. The resounding response: Give us more software and other features based on open-source code, including the Linux operating system.
Heeding the requests won't be easy for the PC maker, which ousted Chief Executive Kevin Rollins on Jan. 31 and again named founder Michael Dell CEO in an attempt to regain market share, improve product quality, resolve customer support problems, and recover some of the financial mojo Dell exuded until recent years (see BusinessWeek.com, 2/1/07, "Is Dell Too Big for Michael Dell?").
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