Innovation & Design
While it's hard to make a direct link between a typeface and a company's annual revenues, it's clear that corporations and designers now understand the potential power of a logo. And the logos of many top-selling, enduring brands share a single typeface in common: Helvetica.
Celebrating its 50th anniversary this year, the sleek, streamlined font is used by countless corporations, from 3M (MMM) and Microsoft (MSFT) to American Airlines (AMR) and Staples (SPLS). Its simple lines and proportional letters make it easy to read, whether on a tiny package of Post-it notes or on the side of an airplane. For decades, the typeface has proven an effective element of many a corporate branding and marketing strategy.
The font is so influential that New York's Museum of Modern Art recently acquired an original set of Helvetica lead type dating from the late 1950s. It's the first typeface in MoMA's permanent collection, and the subject of a small exhibit, 50 Years of Helvetica, on view through March, 2008.
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