Monday April 30, 7:12 pm ET
By Michael Liedtke, AP Business Writer
MOUNTAIN VIEW, Calif. (AP) -- Already synonymous with looking things up on the Internet, Google Inc. is creating a new name for stamping a personal touch on its Web site -- iGoogle.
The Mountain View-based company plans to debut the new iGoogle logo Tuesday when it will also introduce a new set of customization tools designed to encourage more people to log in to its Internet-leading search engine more frequently.
The iGoogle brand only will be visible to Web surfers who have chosen to adorn Google's famously plain home page with an assortment of bells and whistles drawn from an assortment of more than 25,000 modules commonly known as "gadgets."
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