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| A shopper looks at Samsung Electronics' smart television at its showroom in Seoul, South Korea on Friday. Samsung Electronics, the world's largest consumer electronics firm by revenues, plans to bring their Smart TVs to Indonesia. (AP Photo) |
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The Indonesian offshoot of South Korea’s Samsung Electronics says it is confident it can sell consumers on the benefits of its newly introduced Smart TV.
Smart TV,
launched by Samsung Electronics Indonesia at Senayan City in Jakarta on
Tuesday, enables users to interact with their television without direct
contact.
Instead of
using a remote control, users can use voice commands, motion control with hand
gestures and facial recognition technology.
In
addition, the Smart TV has an integrated Internet function, content designed
for viewing children’s and sports programming and 10,000 applications.
“You have a
smartphone, which is kind of like a small laptop in your hand. This function is
something that a TV can do as well,” Samsung’s local managing director Yoo
Young-kim told the Jakarta Globe.
“There’s no
Smart TV market in Indonesia yet. It is a market we should create, and this is
just the beginning ... the creation of a market for Smart TV is still in
process,” he said, adding that Indonesians were this year expected to purchase
about 4 million televisions.
Kim
acknowledged that the Internet connectivity of the device could prove
problematic because it depended on the sometimes-patchy connectivity of homes
and businesses in the sprawling archipelago.
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